Chinese Tourists’ Health Risk Avoidance Behavior in the Context of Regular Epidemic Prevention and Control: An Empirical Analysis

The health risk avoidance behavior of tourists in China, a country actively combating COVID-19, is research significance. This study proposes and tests model based on three theories—stimulus-organism-response model, motivation-opportunity-ability belief model—to examine the impact mechanism tourists’ avoiding under COVID-19′s regular epidemic prevention control situations moderating effect perception. results reveal that, from stimulus perspective, motivation, opportunities to travel, ability travel negatively affect behavior. That say, stronger motivation undertake tourist activities, safeguards provided by government, better that are informed virus more equipped with healthy habits skills, likely it will not take From organism perceived severity susceptibility, as mediating factors, positively influence In contrast, if believe controllability epidemic, then they less show Managerial implications theoretical contributions also provided.